dare to disrupt
unleashing impact to inspire the future
Marketing Videos to build a more hopeful and equitable society through cultural, behavioral, and policy change.
rage against the mundane
A selection of past work created for our esteemed society members.
Marketing videos to build a more hopeful and equitable society through cultural, behavioral, and policy change.
the disruption method
phase 1: catalyst engaged
creative direction, concepting & scriptwriting
This is where the magic begins—an electric fusion of campaign strategy, unbridled creative direction, inventive concepting & scriptwriting, and precise planning. Starting off this highly collaborative phase is a kickoff call where we dive in with targeted questions—don’t worry, it won’t feel like a test, we just need to pull out that genius of yours by asking things like “What do you want to be true that isn’t true now?” and “Who must act for this to become a reality?” This ensures we grasp your problems and goals from the get-go. This rich tapestry of information is then transformed into compelling concepts and scripts, setting your entire campaign up for radical success. Here, we also sharpen our focus on the film medium, style, and duration, aligning the scope with your timelines and budget. Equipped with our radical roadmap outlining the entire campaign and including concepts and scripts encapsulating the perfect messaging for your target audience, we’re ready for disruption.
phase 2: creative surge
voiceover, storyboards & styleframes
In this step, we give you a raw glimpse of the compositions we’ll bring to life in the next phases through sketched storyboards. Think of it as the blueprints of the rebellion (the good kind, like Star Wars) before it’s fully unleashed. We also sync these storyboards to the professional voiceover we source for you to let you feel the rhythm and pulse of the narrative, ensuring every beat resonates. Finally, we craft styleframes—a few pivotal frames that are honed to perfection, showcasing the final art style. This ensures we’re nailing the design aesthetic before we go full throttle on building the rest. This is where we lay the groundwork for a visual revolution.
phase 3: impact accelerated
design & illustration
In this phase, we take the rebellion (once again, the good kind) from concept to reality. It’s where the approved storyboards evolve, transforming into a full-blown visual saga. We’re not just filling in gaps, we’re infusing each frame with the soul of your message guided by the stylistic beacon of the styleframes. This is where your film starts to take shape, a preview of the impending visual symphony. Here, you’ll see the contours of your campaign’s future—bold & unyielding—static, yet infused with motion.
phase 4: disruption animatum
animation & music
In this electrifying phase, static art morphs into a living, breathing entity by our experienced team of motion maestros. Each movement meticulously synced with the narrative, accentuating the script’s most pivotal moments. It’s a dance of visuals captivates, ensuring your audience is engaged from start to finish. Alongside this visual ballet, we’re carefully curating or composing a soundtrack that amplifies the message. By the end of this phase, your message transcends the screen and is literally and figuratively animated—brought to life.Â
phase 5: impact unleashed
sound design, mastering & delivery
In the grand finale, the visual symphony is punctuated with sound effects that add depth and dimension. We master the music, SFX, and VO together, every beat and every note is mixed to perfection and resonates with the clarity and power your message deserves. We end our journey with a final export of your campaign deliverables, verifying everything looks, sounds epic, and is organized and labeled so you are fully equipped to unleash your impact on the world.Â
Testimonials for Marketing Videos
“Working with Alex and the team was fun! It’s not often that you work with a creative team who really want to hear your vision for the work, and are able to balance that with just the right amount of guidance and shaping to make an awesome end product! The explainer video you created for Unwrapit is so fun and engaging – we’ve had great feedback and are so thrilled to have it in our marketing toolbox!“
“It is an absolute pleasure working with Alex. He has listened to our ideas, consider our own specific offering and has delivered a wonderful product. His ability to capture the scope and remain creative is brilliant. We cannot wait to work with him again soon! I recommend Alex to any business wanting to share their offering in an innovative and clear way to wider audiences!”
“The animated video that Alex created was the best money we have spent. Alex is extremely dedicated and detail oriented. He went over the top in terms of service and created a slick and succinct final product that has our audience asking for more. If you’re trying to disrupt your industry and you need storytelling power, look no further than this guy.”
dare to disrupt
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