Coupa Explainers

We partnered with Coupa, a leader in spend management, to bring their vision to life through animation. Serving clients like World Vision, Leukemia and Lymphoma Society, and The Fresh Market, Coupa helps businesses and organizations streamline spending and enhance organization. The video highlights how their platform simplifies spend management, even for large enterprises.

Challenges:
The challenge was to visually communicate the complexities of spend management in a way that was clear, engaging, and easy to understand. We needed to ensure that the animation simplified the process while effectively showcasing Coupa’s capabilities.

Outcome:
The animated video successfully conveyed Coupa’s platform as a powerful and user-friendly solution for spend management, helping to position them as a key player in streamlining financial operations for large organizations.

Client: Coupa
Production Company: VeracityColab
Animation Studio: The Disruption Society
Creative Direction: Alex Johnson, Max Page
Design: Jeffrey Gardner
Animation: Alex Johnson