Plastic Waste Free July Campaign

The Plastic Waste-Free July Interview Series was a multi-faceted project aimed at highlighting the importance of corporate action in addressing plastic pollution. Through 34 powerful 1-minute interviews, we produced a series of videos for social media, featuring industry experts and environmental advocates sharing their insights. The campaign emphasized the collective power of corporations to make a meaningful impact on reducing plastic waste. By incorporating dynamic graphics, music, and captions, we ensured the content was accessible and engaging, helping to drive the conversation on sustainability and environmental responsibility.

Challenges: Managing audio discrepancies from multiple interviewees with varying microphone setups required significant repair work to ensure clarity and consistency. Additionally, creating multiple versions of the content for different social media platforms while maintaining accessibility through captions was an added challenge.

Outcome: The series successfully raised awareness of plastic pollution, engaging a wide audience across multiple social media platforms. By showcasing thought leaders’ perspectives and providing accessible content, the campaign helped to amplify the call for corporate responsibility in reducing plastic waste.

Andrea Chase, VP of Corporate Responsibility at Arbonne
Erin Smith, VP of Herbal Science and Research at Banyan Botanicals
Jason Friday, Co-Founder and COO at BAR-U-EAT
Brian Ralph, President and COO of Bona Furtuna
Trey Vilcoq, CEO at BRIXY
Michael Benedetti, Director of Quality Clover Sonoma  
Greg Corra, VP of Global Packaging and Sustainability Colgate-Palmolive 
Denise Taschereau CEO of Fairware Promotional Products
June Findlay, Marketing Manager LOLIWARE Inc.
Mandy Pekin, CEO at MightyNest
James Roberts, CEO at Nellie’s Clean 
Reem Rahim, Owner of Numi Organic Tea
David Simnick, CEO of Soapbox
Vicki Isip, CMO SAMBAZON
Mike Forbes, CEO Safely
Shadi Bakour, CEO and Co-Founder PATH

Watch the entire series here

Client: Plastic Scorecard
Agency: The Disruption Society
Animation Studio: The Disruption Society
Creative Direction: Alex Johnson
Design: Alex Johnson
Editing: Alex Johnson
Animation: Alex Johnson
Producers: Ash Hutchison