NCX Natural Capital Exchange

The Disruption Society collaborated with NCX, the Natural Capital Exchange, to produce a dynamic launch trailer aimed at introducing NCX’s mission and encouraging landowners to enroll for free membership on their platform. NCX assists landowners in discovering, enhancing, and monetizing the value of their natural capital assets, including timber, carbon, water, and wildlife. ​

Challenges: Effectively integrating NCX’s existing footage with newly designed graphic animations to create a cohesive and engaging narrative posed a creative challenge. Ensuring that the final product resonated with landowners and clearly communicated NCX’s value proposition required meticulous attention to detail and alignment with the client’s branding guidelines. ​

Outcome: The strategic combination of authentic footage and compelling animations effectively conveyed NCX’s mission, enhancing their market presence and facilitating greater engagement with landowners.

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Client: NCX
Agency: The Disruption Society
Creative Direction: Alex Johnson
Design: Alex Johnson
Editing: Alex Johnson
Animation: Alex Johnson
Script: Alex Johnson
VO: Allen Rau