Cleanpower Brand Videos

For Cleanpower 2024, organized by the American Clean Power Association (ACP), we enhanced three brand videos by incorporating VFX light streaks to captivate the audience and reflect the conference’s focus on innovation in clean energy.

Challenges:
Integrating VFX light streaks while ensuring they complemented the message and resonated with Cleanpower’s professional audience was challenging. Balancing creativity with professionalism, and ensuring seamless integration across various video formats, required careful attention.

Outcome:
The enhanced brand videos successfully conveyed the dynamic spirit of Cleanpower, engaging attendees and aligning with the conference’s theme of innovation and sustainability. Positive feedback from organizers and attendees confirmed the videos’ success in elevating the conference’s visual impact.

Client: American Clean Power Association
Agency: The Disruption Society
Creative Director: Peter Quinn
Animation Director: Alex Johnson
Animation: Alan Ambran