Getty Conservation Institute Technical Series – MFT

We partnered with the Getty Conservation Institute to create a second animated video demonstrating their interesting Microfading Tester (MFT), which can determine an individual artwork's sensitivity to light without visible damage to the artwork, aiding conservation efforts.

Challenges:
Communicating complex scientific content clearly and engagingly required close collaboration with experts to balance artistic expression with scientific accuracy.

Outcome:
The video became part of GCI’s educational toolkit, raising awareness of MFT’s potential to transform preventive conservation practices.

This project marks the beginning of an ongoing collaboration to develop a series of animated videos that showcase cutting-edge conservation techniques.

Client: Getty Conservation Institute
Agency: The Disruption Society
Creative Direction: Alex Johnson
Design: Alex Johnson
Animation: Alex Johnson
Research and Script: Managing Collections Environment Initiative, GCI, Vincent Laudato Beltran
VO: Jessie Hendricks