SCORE Anthem | Manifesto Video

TN SCORE has shifted its focus from K-12 preparedness to college and career readiness, emphasizing support during the first year of college and better alignment between K-12 and post-secondary education. This video visually represents their expanded objectives to align policymakers and educators across Tennessee.

Challenges:
The challenge was to communicate SCORE’s new vision and complex data in a clear, engaging way, while highlighting the importance of first-year college support and alignment between K-12 and college systems.

Outcome:
The animated video effectively conveyed SCORE’s new goals, making complex data accessible and reinforcing the vision for the future of education in Tennessee.

Client: TN SCORE
Agency: SnapShot Interactive
Animation Studio: The Disruption Society
Creative Direction: Alex Johnson
Design: Alex Johnson
Animation: Alex Johnson
Sound Design: Alex Johnson