Unwrapit Explainer Video

We partnered with Unwrapit, a fellow 1% for the Planet member, to create a fun explainer video capturing the essence of their sustainable, innovative gifting service. As users of their service, we authentically told their story and highlighted the value of their approach.

Challenges:
The challenge was balancing a playful, engaging tone with the need to clearly convey Unwrapit’s value. We had to stay true to their quirky brand identity while maintaining professionalism and clarity for viewers unfamiliar with the service.

Outcome:
The video effectively showcased Unwrapit’s unique, sustainable gifting approach, resonating with their audience and emphasizing their creativity and commitment to reducing waste. Our partnership also highlighted the power of being part of the 1% for the Planet community.

Client: Unwrapit
Agency: The Disruption Society
Creative Direction: Alex Johnson
Design: Alex Johnson, Margaret To
Animation: Alex Johnson
Script: Elizabeth Block
VO: Abby Ghanime