kin+kind Product Video Series

kin+kind hired us to create a Brand Anthem Video and 12 product videos for their line of Organic Pet Products. They wanted the series to feel like bringing kids’ artwork to life, so we created hand-drawn illustrations with traditional animation techniques to bring that vision to fruition.

Challenges:
The challenge was to create a unique, playful animation style that reflected kin+kind’s brand identity while remaining cohesive across multiple videos. We had to ensure that the illustrations and animations resonated with their target audience and captured the fun, organic nature of their products.

Outcome:
The videos became a key visual component of kin+kind’s brand identity, influencing their website, branding, and packaging design. The hand-drawn, animated style helped establish a strong, recognizable look that’s now integrated into every aspect of their brand. Additionally, the product videos and Brand Anthem are now core pieces of their marketing toolkit.

Client: kin+kind
Production Company: The Disruption Society
Animation: Alex Johnson, Justin Brown
Creative Direction: Alex Johnson
Illustration: Lindsey Deschamps