Transformation | Soulside Healing Arts

We had the privilege of working with Soulside Healing Arts, a yoga studio in Peoria, IL, founded by Hannah Ramlo, to create a story of transformation. Since opening in June 2018, Soulside has been dedicated to empowering students through trauma-informed yoga and mindfulness practices. We helped highlight Soulside’s mission of making holistic wellness accessible to all by focusing on the studio’s core values of diversity, respect, empowerment, collaboration, and accountability.

Challenges:
The challenge was to effectively convey the transformative impact of Soulside’s services, from individual yoga practices to the Yoga Corps program and workplace yoga offerings. We needed to tell a story that reflected both the personal and collective healing taking place, while showcasing the studio’s mission to increase accessibility to wellness in the community.

Outcome:
The video successfully illustrated the deep, transformative work at Soulside Healing Arts, showcasing the impact of their services on both individuals and the community. The project highlighted Soulside’s role in reducing barriers to healing and health, strengthening their position as a vital resource for holistic wellness in Peoria and beyond.

Client: Soulside Healing Arts
Agency: The Disruption Society
Creative Direction: Alex Johnson, Erin Sarofsky, Duarte Elvas
Design: Alex Johnson
Animation: Alex Johnson
Sound Design: Alex Johnson