WHO World Immunization Week 2023

We partnered with the WHO for World Immunization Week 2023 to create a video for The Big Catch-Up initiative. The campaign aimed to address vaccine gaps caused by the pandemic, emphasizing the urgency of restoring immunization coverage and strengthening primary healthcare. The video was localized into 6 languages for a global reach.

Challenges:
Translating the video into 6 languages while maintaining cultural relevance required collaboration with localization teams. Balancing the tone of urgency with hope and aligning with WHO’s global campaign was also a creative challenge.

Outcome:
The video successfully conveyed the WHO’s message, inspiring global action to restore immunization coverage. The animated video was shared widely, advancing the mission to protect communities from preventable diseases.

Client: World Health Organization
Agency: Supermade
Animation Studio: The Disruption Society
Creative Direction: Peter Quinn
Design & Illustration: Peter Quinn
Editing: Alex Johnson
Animation: Alex Johnson
Music Composition: James Robbins
Producers: Ash Hutchison, Brian Klam